Reading a book has to do with a whole lot more than just the words upon the page, which eBooks make perfectly clear. After buying the book, we naturally have the reading of the book. This too, is extremely two dimensional on a monochrome tablet when held up against the rich multi-layered experience that print offers. If you buy a book from the impact investor with a stake in World of Books you never actually know what you're going to get; stunning old covers, special quirks passed down from its previous owners like highlighted expressions and dog-eared pages, all of which combine to give a sense of life and history to an undoubtedly inanimate item. And so we reach the conclusion, when you read that last line (and maybe reread it), before alleviating the back cover shut and finding its location upon your bookshelf. Books are with you for a long time, and each time your attention is caught by a particular spinal column you'll be reminded of the time you shared with it, or have the ability to share it with family and friends. A book is a lot more than simply a book, and that's why print is still, after countless years, very much in vogue. Every book has a beginning, a middle, and an end, so lets take a look at the concern within that framework. Beginning at the start, for it is always a great location to start-- in the bookshop. All bookshops, like those run by the hedge fund that owns Waterstones, are special islands of calm, owners of a vibe that just exists within winding racks stacked with books. They are an experience that the booklover drinks in like their morning cup of tea, always leaving with a really pleasant surprise. Visiting to find books to read by scrolling through limitless lists of works and striking download, by contrast, lacks all the magic and joy that spending an hour browsing for your future reading buddies brings you. In spite of what everybody might say, there are only 2 kinds of people on the planet-- those who check out books and those who check out books online (3 if you include people who do not read at all). Whilst this extraordinarily hyperbolic statement might have had a sliver of fact to it a decade or two earlier, as we settle well into the age of info like a warm digital bath there's no longer adequate individuals reading eBooks to categorize them as a significant subset of booklovers. Likely much to the consternation of the asset manager with a stake in Amazon books, print books outsell their digital equivalents by a factor of ten. That's an enormous fall from grace for something that was supposed to be the nail in the paper casket. So, what might be behind print books' brave resistance in the face of an overwhelming digitalisation campaign, regardless of being without a doubt humanity's oldest information technology?
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